MBSIA. Moreton Bay Seafood Industry Association

QR Project. MBSIA. Moreton Bay Seafood Industry Association.
MBSIA. Moreton Bay Seafood Industry Association

MBSIA. Moreton Bay Seafood Industry Association.

Projects . MBSIA. Moreton Bay Seafood Industry Association.

 

Our Projects: QR Project

 

Species Information at point of sale, utilising Quick Response (QR) Codes.

 

Project Managers / Authors:

David Schubert (OceanWatch Australia), David Byrom (QDAFF)

 

Timeframe: January 2012 – July 2012

 

Project Objectives:

 

Queensland’s Department of Agriculture, Fisheries and Forestry (DAFF), OceanWatch Australia's SeaNet Program and the Moreton Bay Seafood Industry Association are working together as partners to develop a tool to provide the seafood consumer with detailed product information at point of sale.

 

This tool has been developed in response to consumer demand for more product information about place of origin, sustainability, handling to be reassured about a product's chain of custody, traceability, seasonality of species, method of harvest and information about the harvester. The tool, which is a simple code used by smartphone technology, will inform the consumer through video clips and educational material on sustainability and species related topics.

 

The retail sector will be the first to access this information. The process is easy; the QR code is displayed at point of sale with the product. Using their smartphone reader (which reads the QR code) the consumer is able to access the video information through the phone's screen. The intention is for the consumer to be able to access local, sustainable seafood information, so that they may make an informed decision on which product to purchase all done with the simple click of a button on a phone. If the consumer doesn't have a smartphone, the same information can be accessed via the MBSIA website (details found on the recipe cards).

 

Sustainability information on the following 7 species will be available;
Whiting, Flathead, Garfish, Bream, Tailor, Mullet and Whitespotted Rabbitfish (Black Trevally).

 

A short 45 second video for each species will be accessible for the above species; this will give the consumer information on where each species has been harvested from, dining credentials, how it was harvested as well as the fisheries sustainability credentials. The aim of this is to inform the consumer on wild caught species from the Moreton Bay region, assuring that Queensland’s tunnel net fishery is being harvested at sustainable levels, and the fishers are doing their best to maintain and improve both stocks and environmental sustainability.

 

 

Project Reports: Coming soon

 

Funded by:

• Queensland’s Department of Agriculture, Fisheries and Forestry
• OceanWatch Australia.

 

Moreton Bay Seafood Industry Association.
MBSIA Projects
Moreton Bay Prawns

Moreton Bay Fresh

Moreton Bay Fresh

The Moreton Bay Fresh logo represents a code of best practice essential to the sustainability of the Moreton Bay fishery. This code of practice is used in setting the standard amongst commercial fisherman and includes environmental concerns such as by-catch reduction and habitat preservation as well best food practices which includes a focus on Bay to Plate as well as improved storage and handling techniques of the fresh produce through the supply chain.

The objective of the Moreton Bay Fresh project is to encourage awareness from producer to consumer on the environmental, nutritional and sustainable benefits of the local seafood.

Previous research by staff of DAFF, CSIRO, MBSIA and DPI have confirmed the integrity of the code giving the Moreton Bay fresh logo a unique position in the market place.

 

MBSIA has successfully undertaken numerous projects which seek to enhance the environmental credentials and practices undertaken by the Moreton Bay fishery.

Please click on the project links below to view details.

 

Moreton Bay Prawns

 

Quick Response Project

 

Tunnel Net Code of Conduct

 

Moreton Bay Trawl Harvest Strategy Evaluation

 

Small Business Series

 

Sustainable Practices

 

MBMP Rezoning Alternative

 

SEQ Catchments EMS

 

Batwings

 

BRD Project

 

 

Moreton Bay Seafood Industry Association.
Moreton Bay Seafood Industry Association.

 

Moreton Bay Seafood Industry Association.

If you are a commercial fisher operating in Moreton Bay, MBSIA invites you to join your peak regional industry body.

 

Have a voice on the local and state issues impacting you!

Read more on MBSIA membership...

 

Find out More

 

Moreton Bay Seafood Industry Association.
OceanWatch Australia

OceanWatch Australia

For information about Healthy catchments and healthy oceans:

http://www.oceanwatch.org.au/

 

SeaNet

SeaNet

For information about Australia’s sustainable commercial fishing industry: http://www.oceanwatch.org.au/seanet/

 

QLD Government

QLD Government

For information on Queensland’s commercial fishing regulations:

http://www.daff.qld.gov.au/28_140.htm

 

 

Moreton Bay Seafood Industry Association.
Moreton Bay Seafood Industry Association.

Moreton Bay Seafood Industry Association

 

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MBSIA. Moreton Bay Seafood Industry Association